Five years of welcoming artists, initiatives and digital innovations

Since its launch in 2017, .ART has become a home for artists and art institutions online. Today, the domain platform is actively involved in supporting and participating in new digital initiatives in the global art market.

The community. .art. During the pandemic, .ART partnered with Ars Electronica ( to host the festival’s first-ever digital branch and partnered with Arlekin Players Theater to launch, a project to merge theater , cinematography, and video games into a new form of performance in a virtual space.

According to Anton Chekhov The cherry orchard (1904), Zero Gravity The orchard (2022) will be performed live and in person at the Baryshnikov Arts Center in New York and streamed online

The conversation about the changing physical-digital landscape is being actively supported by early adopters of .ART – those who were among the first to get their .ART domains. According to Christian Hohmann of Hohmann Art Gallery and Advisory (, “As a community, we have not yet learned to translate the personal experience of going to a gallery or an artist’s studio into a digital experience. similar. I wouldn’t welcome clients to the gallery, immediately drag them to my warehouse and show them every piece of art from every one of my artists, would I? We need less volume and more quality. It’s increasingly difficult to stay relevant if your digital presence doesn’t match your physical presence because fewer people will actually come to the gallery before making a purchase decision.

For Steve Miller (, one of the first users of .ART, the last five years have given him the opportunity to produce “Health of the Planet”, a trilogy on art, technology and environment, for which he obtained both the healthoftheplanet .art domain and an American trademark. When asked to explain why he’s stuck with .ART for so long, he said, “As the domain space heats up with a plethora of options, it’s important to have an identity. Claire. .ART is explicit in emphasizing the importance of content. You come to .ART for a deep dive into creativity and innovation.

“This post will be deleted” by Santiago Carlomagno, Ars Electronica Digital Gallery Participant Ars Electronica x .ART Domains, 2020

Among the latest .ART initiatives is 24 Days Of .ART. In partnership with Roborace, Wakatta, and Sensorium, this open call was created for digital artists who want to lead a transition to the metaverse. Inspired by the historic French sports car race the 24 Hours of Le Mans, 24 Days Of L’.ART is an international art competition and an opportunity for digital artists around the world to showcase their talents at Roborace – a metaverse of racing that combines the excitement of physical racing with artificial intelligence and augmented reality to take motorsport to the next level. With the application process actively underway, full details can be found on

To explore domain options, visit and use promo code ARTBDAY to get 55% off all domains, or check with your registrar.

Marilyn M. Davis