Four digital artists have reinterpreted the new Burberry motif
In March of this year, Riccardo Tisci took over as creative director of Burberry. For many, the famous British luxury fashion house embodies the epitome of British fashion, while Tisci’s work over the past 14+ years has been widely recognized as a founding pillar of the bridge linking “high” fashion to the “streetwear” aesthetic that now dominates the clothing landscape.
“Tisci has elevated graphic sportswear to a level of desirability never seen before,” says Jian DeLeon, North American Editorial Director of Highsnobiety in New York. “He predated logo mania – he never was. His MO was always more nuanced. He literally transformed images and graphics from pure visuals into real status symbols.”
The first major creative turning point in Tisci’s tenure, however, came in August with the unveiling of a new monogram and logo designed by famed Manchester art director and graphic designer Peter Saville.
The new logo, in a sharp and bold sans serif typeface, replaces the Burberry Equestrian Knight logo and its bespoke Bodoni typeface – a hallmark used by the brand since 1901. This was supported by the new printed monogram by Tisci and Saville which echoes Burberry’s famous nova check but uses a tessellated T and B in reference to Thomas Burberry, the house’s founder.
To celebrate this moment and elevate Burberry’s new look even further, we worked with four different digital artists to create new digital art from the TB monogram. From the soulful typographer Xavier Monney, to digital artist Ondrej Zunka who creates entire digital universes, to leading contemporary visual artists like Wang & Söderström and finally Rose Pilkington from London, everyone has brought their own unique take on the mix.
Scroll down to check them out and stay locked in for each artist’s next TAPS story for the full immersive experience.
Anny Wang and Tim Söderström’s art and design practice, based in Copenhagen and Malmö, focuses on exploring the possibilities of the digital and physical worlds. With a common background in architecture and spatial design, their work is the epitome of contemporary digital art.
Rather than just wrapping the pattern as a texture around 3D objects, we wanted to give the pattern new 3D life. So we added an extended level of playful materiality, embodying the flat surface.
Wang & Soderstrom
Digital artist and motion designer Rose Pilkington’s fascination with nature and science is right behind her obsession with color. “I’m fascinated and hugely inspired by the organic colors and patterns that exist in the natural world,” she explains. “I use 3D software to facilitate the way I visually express these ideas.”
However, for Burberry’s new monogram pattern, she went a step further. “I wanted to take the 2D pattern and place it in a 3D world. Each vignette plays on the idea that the outline of the pattern is adorned or revealed in a delicate way.”
I think collaborating with Peter Saville was very unexpected and unique, which surprised people. It was a monumental task, but it was entrusted to a highly regarded and experienced graphic designer and art director.”
London-based digital artist Ondrej Zunka creates visually arresting and almost surreal worlds through his work. With a vibrant aesthetic approach that is anything but delicate, his talents have been sought, perhaps unsurprisingly, by high-profile clients like Apple, Nike and MTV when looking to make an impactful visual statement. However, through it all, there is a sense of humor underlying what he does, never taking himself too seriously.
“My art depicts a wider range of feelings and ideas that evolve, with some eventually becoming completely irrelevant,” he explains. “Creative work helps me grow as a person. I have a master’s degree in economics and systems engineering, but I’m infinitely happy to be living this life instead.”
Burberry is a major icon in the fashion world which for me personally is an uncharted world. But since Burberry has given me and others here the opportunity to explore and have fun, I really appreciate and admire them.
Young Swiss digital artist Xavier Moneyy prefers to remain anonymous, but the guy caught people’s attention with his dynamic and distinctive renders, animations, and type manipulations. Performed in three dimensions, his work often involves some form of optical illusion.
I try to break down the boundaries of graphic design by embracing technology instead of fearing it. I like the idea of creating a bridge between digital craziness and traditional graphic design.
See what Monney, Wang & Söderström, Ondrej Zunka and Rose Pilkington have created in their entirety in the days to come with their upcoming TAPS experiences on Highsobiety.
For more from Burberry, read our review of Riccardo Tisci’s first Burberry SS19 collection and show it here or visit Burberry.com.