The Sotheby’s sale will be the first for Korean digital artists

″Watefall-Sand″ (2020/2021) by a’strict, the media art unit of Korean digital design company a’strict. [D’STRICT]

Korean digital design firm d’strict will have a work auctioned by Sotheby’s in Hong Kong on Friday.

The artwork was one of 47 elements chosen by Taiwanese actor and musician Jay Chou for the collaboration dubbed “JAY CHOU X SOTHEBY’S”.

This is the first installment of Sotheby’s “Contemporary Curated: Asia” project, the Asian version of Sotheby’s “Contemporary Curated” series. The auction house invites esteemed personalities from the art world to curate a collection of “exceptional works by top-notch artists and rising stars”, according to Sotheby’s.

Chou, known as the “King of Mandopop”, launches the Asian edition series.

d’strict’s work is called “Waterfall-Sands” (2020/2021) and is a 2-minute high definition video with sound. It was created by the media art unit of d’strict a’strict. It was commissioned by Chou for this event and is a special edition of the band’s “Waterfall” series.

“Accompanied by the sound of thundering waterfalls, the high definition video depicts a great outpouring of pink sand falling endlessly into nothingness and for nothing,” a’strict said. “This unique piece transcends the elements of mere visual spectacle or sentimentality by reinterpreting the natural landscape and effectively transforming viewers’ perceptions of time and space.”

An image captured from Sotheby's website [SCREEN CAPTURE]

An image captured from Sotheby’s website [SCREEN CAPTURE]

The estimated price is between 480,000 and 650,000 Hong Kong dollars ($61,800 to $83,700) but bidding may start at a different price depending on the auctioneer. Online sales started on June 10 and will continue until June 22. An evening auction will take place in Hong Kong on Friday, led by the auction of “Untitled” (1985) by Jean-Michel Basquiat, one of the artist’s best-known works, which made the cover of the New York Times Magazine in 1985.

All items for sale, including “Waterfall-Sands”, will be on display at the K11 Workshop in Tsim Sha Tsui, Hong Kong until Friday’s auction. The auction will be streamed live on Sotheby’s website and YouTube channel.

After the sale of “Waterfall-Sands”, a’strict will give the buyer a USB key containing the work, a certificate of authenticity and will supervise the installation of the work in the multimedia device of the buyer. There are only two copies of “Waterfall-Sand” and a strict team will keep the other.

This is the first time that a strict work has been sold. The team received critical acclaim for their public art project “WAVE” which was featured on the huge wraparound LED screen on the Coex Artium in Seoul’s Gangnam District, south of Seoul last April. The group exhibited “Starry Beach” at the Kukje Gallery in central Seoul last August, using a wave image similar to Coex’s, but also using the floor and mirrors on the sides of the space to create an ever-expanding image.

“Participating in upcoming Sotheby’s sales means the potential of a’strict’s cross-genre work has been recognized on the contemporary art scene by the international auction house,” said Sean Lee, CEO of d ‘strict. “We find it honorable and quite extraordinary that a team of media artists, who made their debut less than a year ago, have been invited to Sotheby’s sale. We will strive to create more diverse and valuable work that combines technology and art in the future.

BY YOON SO-YEON [[email protected]]

Marilyn M. Davis